Yes. We said beer…and spirits. This episode took a while to assemble, but let me assure you there were no complaints. A compilation of conversations, we went to one distillery, two breweries, speaking to five creators of lovely libations. Big thanks to Old Dominick’s, Meddlesome, High Cotton, Memphis Made, and Wiseacre for making this episode happen. Cheers!
2:30 We make the introductions after being served Old Dominick whiskey (Huling Station bourbon). Discuss all the sex appeal of being in the booze industry. Stuff has to be clean…really clean…all the time.
10:12 Difference and similarities between the spirit and beer business/process.
19:25 So what’s up with the self-distribution and the three tier system.
24:00 We get into the alchemy, so to speak, of making these wonderful brews.
29:50 We take a break but someone LEFT THE TAPE ON. We actually get into some science.
38:10 You have to know how to do everything in the brewery. Fix everything.
48:32 Wiseacre Brewery with Davin and Kellan Bartosch. Carl crashes with a joke lol. Hey don’t take microbiology for granted.
56:00 How did the branding come about (interesting). Previous experiences in brewing. Interesting that consistency is viewed differently in the wine world as opposed to the beer world.
1:03:39 What is the general feeling when you release a new beer? (wow 160 different beers?!)
1:09:55 So can you speak to the comradery in the industry here in Memphis. Yes, AB is kind of a badass operation.
1:15:30 Jonathan offers the “edit” option AGAIN. We get a geology lesson.
1:23:54 Artistic endeavors and collaborative efforts.
1:30:15 Joys and warnings to someone looking to get into the business.
1:35:38 Memphis Made Brewing. The back ground is busy…because making beer is hard work. How Drew and Andy met and the origins of Memphis Made of learning how to brew.
1:40:00 Cool thing about the business is the ability to pursue a degree OR apprenticeship. The first idea was for meadery. (We were served some mead and it was wonderful). Fix stuff…clean stuff…business.
1:49:55 How important is it to have a tap room?
2:00:00 Carl’s record label metaphor…hey it finds traction lol. Cooper-Young Fest and community partnership.